Internet Demographics

The following survey was carried out by NUA Research. NUA is one of the world's leading resources for Internet trends and statistics. NUA.com is and authoritative online source for information & surveys on Internet demographics.
'From observing many of the published surveys over the last two years, here is an "educated guess" as to how many are online worldwide as of February 2002 is 544.2 million.

Fig5.6

The Methodology behind the research was as follows:

• Where possible, 'How Many Online' figures represent both adults and children who have accessed the Internet at least once during the 3 months prior to being surveyed. Where these figures are not available, we use figures for users who have gone online in the past 6 months, past year, or ever.
  

• An Internet User represents a person with access to the Internet and is not specific to Internet Account holders. When the figure for Internet Account holders is the only information available, this figure is multiplied by a factor of 3 to give the number of Internet users.
  

• The figure for 'Asia/Pacific' includes Australia and New Zealand.
  

• When more than one survey is available on a country's demographics, Nua will take the mean of the two surveys or, in the case where Nua feels one study may be more comprehensive/reliable than the other, Nua will quote this figure over the other

Amidst the figure for Europe of 171.35 million the total online users for Ireland is 1.27million this is 33.7% of the Irish population recorded in February 2002 by Nielsen Research. This estimation is based on a sample of households that have access to the Internet and use one of the following platforms: Windows 95/98/NT and Mac OS8 or higher.

Fig5.7

The Nielsen/NetRatings Internet universe is defined as all members (2 years of age or older) of households, which currently have access to the Internet.

Rise in usage:

According to E-Marketer, the global Internet population will reach 709.1 million in 2004, up from its estimate of 445.9 million last year, E-Marketer believes that the number of Internet users around the world will increase by a compound annual growth rate of 19.1 percent between now and 2004, reaching 529.9 million this year, and 622.9 million in 2003.

The main increases will come from developing countries. For example, the number of new Internet users in Latin America will grow by almost 40 percent annually between 2000 and 2004, while the number of new users in North America will grow at the slower rate of 14.3 percent.

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